Motel Behind The Brand

This season Motel offers unwavering shimmer and dash, so sweep the bleak tones aside with heart pounding, day-to -night garments that tame and embrace the tumultuous day. We caught up with Motel and they were kind enough to answer these questions about their journey so far in the world of fashion.

1) How did Motel first come about?

Inspired by the thrift store culture of California, Motel was created to step away from cookie cutter styles and bring individual, hand crafted items to the UK.

2) Who are Motel’s target audience?

Motel is in the hottest wardrobes across the world, from fashion-forward underground girls to retro vintage-lovers, to girls who are bored of the high street and want something fresh.

3) Is there a signature Motel style?

We are best known for our figure-flaunting dresses in cult prints, but our unique styles have travelled on to amazing crop tops, statement knits and sell-out denim. We attract girls from LA to Australia with our printed swimwear and cut out dresses, in a spectrum of colours every season.

4) Where do you get your inspirations from when designing a new collection?

We go back to our roots and take inspiration from vintage styles and prints, and mixed with current trends and a nod towards high fashion. Our designers travel between Bali and the UK to ensure we have the most unique and sought after pieces.

5) Which are the stand-out dresses from the new collection?

Our big hit, the Ozlem Dress, now comes in new colourways for a seriously hot night look. The cult Jordan jeans also have hot new prints, including new winter florals such as Japanese Cherry. There are also some amazing new leopard prints coming so watch this space…

6) Finally what three words describe Motel?

Unique, Fashion-forward and Eye-catching.