LOVE SS12 Interview

LOVE has just started to release their new Spring collection, and from the success of their Autumn/Winter range of wrap dresses and asymmetrical maxi dresses we were keen to find out what one of our favourite brands had in store. We caught up with LOVE and they were kind enough to answer these questions about the new season collection, and give us a sneak peak behind the scenes of the new season photo shoot!


What were the inspirations behind the new collection?

The new Collection is an influx of colour and fresh Prints. There are a lot of sorbet shades and flowing fabrics to try and make us all feel more like summer! We wanted to create a collection that makes you feel bright even if the weather isn’t. We design styles that you can put your own mark on so you wear the clothes and the clothes don’t wear you. We are always inspired by our surroundings, what trends are happening on the streets and the blogs and most of all, what our customer expects from us.

Do you follow the catwalk trends set by the big fashion houses?

We most certainly take an interest in the catwalk trends. Shapes do get filtered down into our collection however we don’t follow them intentionally. I think all the big designers lead the way for high street brands like us but we each veer off in our own direction in order to offer our own unique style.

What are your favourite dresses from the new range?

Favourite pieces from the new SS12 collection include the light easy to wear spring knits, the new Harper print, The love long sleeve wraps and high low maxi dresses! The beautiful blue and coral Harper print is certainly a key print and will be seen all over the LOVE collection on a wrap dress and a high low maxi! Light spring knits are great- we especially love the stone LOVE and Crucifix jumpers as seen on many celebrities! 2 dresses that LOVE are certainly know for are the long sleeve wrap dress and the high low maxi dress! Well they will be arriving this season is some great new spring shades!

Do you have a celebrity following?

LOVE have a huge celebrity following including reality TV favourites like the Scouswewives, Towie girls and Chelsea gang! Right up to pop fashionista’s The Saturdays, Alexandra Burke and X Factors Little Mix!

Other followers include Cher Lloyd, Abby Crouch and Michelle Keegan!

And finally, when is the new collection released?

LOVE continuously receive new styles, prints and designs! The SS12 collection has already kicked in and will continue to react to new trends and in demand styles!

Be one of the first to shop the new collection by LOVE now.