LOVE AW11 Interview

The new Autumn/Winter 11 collection by LOVE sees a perfect range of day to night fashion in beautiful Autumnal colours and prints with flattering feminine shapes. Every girl needs LOVE in her wardrobe!

Where did the inspiration come from for the new AW11 collection?

We are a fast react fashion brand so we do look at catwalk trends and designer inspiration but we also react a lot to whats happening on the street, what trends are filtering through to the high street. Celebrity style also influences us. A lot of the time the fabric we use inspires ideas as we are very hands on with fabric choices and trims.

Does the new collection follow any trends?

We are trend led but Shape and style are very important to us so sometimes it might not fit with one trend but it fits with our brand and our customer, which of course is the most important factor!

Is there one stand-out dress in the new range?

I think all of our dresses are stand out dresses! If you want a ‘night out dress’ tho it has to be the tribal feather cut out or the waterfall back!

Does the new collection have any surprises?

You will just have to wait and see!

Shop the new collection by LOVE now.