Jones And Jones AW12 Interview

One of our favourite brands Jones and Jones have just released their new Autumn/Winter 12 collection and we are really excited that they agreed to discuss their new range with us:

What were the inspirations behind the new collection?

We were inspired by a variety of sources for the new collection including the most glamorous of catwalk trends, street fashion influences from London to Paris and a flirty 40s and 50s couture silhouette.

The first colour story of the season invites you to indulge in a warm autumnal colour palette of rich chocolate and delicious café crème in couture lace, swirling ribbons and statement bows. Our fourth season collaboration with Liberty Of London provide stunning seasonal prints in burnt oranges and aubergines to this mix, while on-trend textural florals add to the femininity when layered over soft chiffon pleats and embroidered on black sweetheart bodices.

As darker evenings descend, pearl greys and pure whites are lifted with precious ruby reds in full-skirts and revealing bodycon shifts. Glittering metallics and a mix of sparkling and matt sequins add a luxurious edge to party season perfection. Shimmering embellishments, baroque scalloped hems and provoking plunging backlines revealing just enough skin ensure heads will turn!
Think decadent, directional and daring!

Do you follow a specific catwalk trend(s)?

We take inspiration from catwalk trends to ensure our styles combine an on-trend modern edge with the 40?s and 50?s couture silhouettes we are renowned for.

What are your favourite dresses from the new range?

Though we say so ourselves, the whole collection is absolutely stunning and perfect for party season! The new jones + jones Belle Dress in black floral lace is already a best seller – the whole office is in lust with the daring neckline offset with the femininity of the beautiful lace, combined with the curve-enhancing full skirt. The lipstick red sequins on the new Tamara and Nina dresses are gorgeous while the Poppy Dress in black sequin combines an edgy sequin fitted black bodice with an adorable Peter Pan collar – style with ankle boots and a little attitude! The bodice of the new Laura dresses have delicate matt sequins, adding luxury to this best selling style and the Cafe Creme colour will be the perfect autumnal addition to any wardrobe!

Does the new collection have any surprises?

Definitely! Though you will continue to see our adored signature 40s and 50s couture silhouette, you will also find sophisticated lace shifts and sparkling sequin body cons, ensuring that whichever jones + jones dress you choose, you will attract the right sort of attention this season! Our sourcing of gorgeous high quality fabrics from luxurious embellishments to stunning Liberty prints enable us to combine full-skirted styles with on-trend fabrics leading to statement pieces to treasure!

Be one of the first to shop the new collection by Jones and Jones now.