InLoveWithFashion or LOVE is a fantastic brand offering the latest styles and making very pretty wardrobe essentials. We caught up with LOVE and they were kind enough to answer these questions about their journey so far in the world of fashion.
1) How did LOVE first come about?
LOVE began in 2005 and started as a concession brand in Topshop. The brand grew so rapidly and in demand suddenly LOVE became Topshops best selling concession brand with nearly 50 store nationwide! Suddenly Topshop was just enough and LOVE launched www.inlovewithfashion.com! Just over a year old and LOVE online has become number one shopping destination!
2) Who are LOVE’s target audience?
LOVE is aimed at all women who want a classy dress in a on trend print or colour. From young girls wanting day dresses and party styles to sophisticated women wanting an elegant date outfit or sassy office dress! Every season LOVE caters to in demand trends, celebrity culture and high fashion making sure every LOVE customer is happy!
3) Is their a signature LOVE style?
Each season LOVE develops an on trend colour palette, a selection prints with flattering feminine shapes. The key to the LOVE look is a balance between day and night fashion giving our customers scope to cater their dress to their mood or need. A LOVE dress gives the customer a base to their outfit with the opportunity to accessorise and make it their own!
4) Where do you get your inspirations from when designing a new collection?
The base of the colour in terms of colour shapes and prints begins with research and inspiration from high fashion and catwalk trends. But LOVE is a proactive brand and reacts fast to new trends and styles, this way the collection is ever changing and adapting to customer demand.
5) Which are the stand-out dresses from the new collection?
Going into the new winter season stand out dresses are the Asymmetrical One Shoulder Dress, The Hi Low Maxi and The Long Sleeve Wrap Dress. Details and Prints include sequins, animal print and chiffons! Jewel colours and warm shades! The new With Love Jessica Wright collection- a collaboration with TOWIES Jessica Wright is provides our customers with great options for their party dresses this season.
6) Finally what three words describe LOVE?
Feminine, Fresh and Sophisticated!