Coast Behind The Brand

Create your own Coast moment this season in an inspirational dress perfect for any occasion. We caught up with Coast and they were kind enough to answer these questions about their journey so far in the world of fashion.

1) How did Coast first come about?

Coast, part of the Aurora Fashions Group was founded in 1996 and came as a breath of fresh air to many women. Coast understood that there was a constant need to find garments for special events and founded itself on becoming the destination where women were guaranteed to walk out with a perfect outfit.

2) Who are Coast’s target audience?

Our target audience is any woman aged 18 and above who has a special event to dress for! With a broad spectrum of customers, Coast is a brand untied by attitude and occasion rather than age- we create beautiful collections and pride ourselves upon dressing the occasion.

3) Is their a signature Coast style?

The signature Coast style is embodied by elegance, soft femininity and styles that are designed to flatter with a modern appeal. Style, quality and detail can be found in every garment from statement dresses with texture and embellishment to demure cover ups and accessories; each piece we create epitomises this exclusive signature style.

4) Where do you get your inspirations from when designing a new collection?

Our designers are constantly looking at glamorous women for inspiration and are heavily influenced by the stars of the silver screen. Our focus is to create dresses that are memorable and that you can wear to the most important occasions in you life.

5) Which are the stand-out dresses from the new collection?

We have just launched our Christmas Party Collection with gorgeous 5 stand-out dresses: The Perla Sequin dress, the Florissa Maxi, the Florissa dress, the Elita Maxi dress and the Marissa Sequin dress.

6) Finally what three words describe Coast?

Elegant. Confident. Feminine.