Behind The Brand – Select Fashion

Select Fashion is a high-street womenswear label aimed at 18-25 year olds offering affordable fashion from this season’s must-haves to essential items, and they have kindly agreed to be featured in our series of Behind The Brand interviews.

1. What makes your brand stand-out from your competitors?

The Select brand offers effortless catwalk to high-street style and delivers this with surprising prices relative to its competitors. The brand revolves around fashion value, on trend and affordability as it’s core.

2. Where do you get your inspiration from when creating a new collection?

We find our inspiration from all over the place. Sometimes we’ll see something fantastic in a vintage store, other times it might be a really cool thing someone is wearing out on the street. Everyone in the design team brings all this info together when we are coming up with new trends and styles for the store. Of course we also keep a close eye on the catwalks and the magazines to make sure that what we think is important fits in with where current fashion is headed.

3. Which do you think is your stand-out piece of the current collection?

We can’t get enough of all the brights in the store at the moment. It feels right to wear them now the weather is so good (fingers crossed it stays that way!)

4. Are you excited about the new AW11 collection?

Because the seventies trend has been so big this summer, we’re having great fun evolving it for autumn. We’re also really looking forward to all the 20’s inspired sequins and fur for Xmas. It feels like it’s going to be much dressier this season, last Xmas seemed much more laid back and we’re ready for a bit of sparkle again.

Visit Select Fashion now.

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