Behind The Brand – Rare

Rare SS11 Collection

Rare was to created to offer cutting edge fashion for the young fashionistas who wanted the latest styles and trends, and they have kindly agreed to be featured in our series of Behind The Brand interviews.

1. What makes your brand stand-out from your competitors?

One of the biggest key strengths of Rare that sets aside this brand from other competitors is our ‘Fast Fashion model’. Rare is able to develop merchandise through sketches and sampling to product in store in a record time of 7 weeks. This ensures we are always first to market with the hottest trends thus being a trend setter, not a follower.

2. Where do you get your inspiration from when creating a new collection?

As a fast fashion model we do not create seasonal capsule collections, we develop new collections every day all year round. We take inspiration from the catwalk to celebrities, vintage and travel, fashion magazines and trend websites offer an extensive history of fashion information from the past decades. Looking at vintage, retro and history this season has played a huge role in our collection research. After extensive research the design team selects the colour way and fabrics and begin the sampling process.

3. Which do you think is your stand-out piece of the current collection?

This Season my favourite pieces have to be from our Opulence range, Opulence styles are unique and precious. Garments are embellished, offer the most premium of fabrics and intricate pattern cutting. Look out for the Pom Pom Maxi dress, this seasons must have.

4. Are you excited about 2011 and the new SS11 collection?

Absolutely, already we have trailed some of our SS collection in store and had a fantastic reaction. This summer its all about floaty silhouettes, bold floral’s and sorbet pastel colours. A really romantic feminine season awaits with 70’s influence. Palazzo trousers, culottes, wide leg jumpsuits and retro dresses all to be soon released from Rare Fashion.

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