Behind The Brand AX Paris

AX Paris is a female fashion brand dedicated to providing cutting-edge catwalk looks and sizzling celebrity style. We caught up with AX Paris and they were kind enough to answer these questions about their journey so far in the world of fashion.

1) How did AX Paris first come about?

AX Paris was launched as one stand alone shop within Manchester’s Trafford Centre. The brand since then has seen phenomenal growth and now has over 350 concessions within New Look, House of Fraser and Debenhams stores.

2) Who are AX Paris’ target audience?

Stylish women who want fast fashion and to stay one step ahead of the trends without compromising on style or quality.

3) Is their a signature AX Paris style?

The collection focuses on the key pieces every girl should own and staple pieces you simply can’t live without with a big emphasis on quality and price.

4) Where do you get your inspirations from when designing a new collection?

Inspiration is taken from celebrity style icons and the latest catwalk trends.

5) Which are the stand-out dresses from the new collection?

Stand-out dresses include the Strapless Embellished Dress, Ruched Detail Dress, Back Drape Dress and Red One shoulder Pleat Dress.

6) Finally what three words describe AX Paris?

Stylish, affordable and fashion forward.