Aftershock SS12 Interview

Aftershock is a luxury British brand with a fashion signature of exuberant colour schemes and beautiful design work. They have just released their new Spring/Summer 12 collection and were kind enough to discuss their new range with us:

What were the inspirations behind the new collection?

The SS12 Collection is origami inspired focusing on fluid shapes in various prints contrasting against more edgy structured silhouettes. There are various stories in the SS12 Collection including Global Remix, China White, White Out Lace and Sheer Romance. Furthermore, the design team have expanded on Aftershock Bridal this season with fabulous styles for both Brides to be and Bridesmaids alike and statement pieces.

Do you follow the catwalk trends set by the big fashion houses?

Yes, we follow the key trends of the season but always twist it and apply Aftershock’s unique and signature look. The beginning of Spring saw the resurgence of stripes in knitwear and dress shapes so we produced a range of styles in key seasonal colours.

What are your favourite dresses from the new range?

Our favourite dresses from the new range are the Sacha, Docila and Demi Maxi Dresses because there’s quite nothing like it in the market and AW11 saw the Sinora Maxi Dress being picked up by fashion editors around the world.

Do you have a celebrity following?

Aftershock London has always had a celebrity following especially on Red Carpet Glamour and Evening Wear however we’ve seen more celebrities wearing the ready to wear or casual range in recent months because there’s simply nothing quite like on the market and all styles and prints are unique to Aftershock London.

And finally, when is the new collection released?

The first drop of the new collection released on 1st February across all international stores. New styles are being added every week to stores so there’s something fresh and keep the customer engaged.

Be one of the first to shop the new collection by Aftershock now.