IKRUSH Must-Have Skater Dresses

If you have a special occasion to go to this summer then choose one of these must-have skater dresses by IKRUSH. With a range of gorgeous dresses available you will instantly impress your friends in...

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Monsoon Late Summer Party Dresses

If you have a late summer party on the horizon then find your statement piece from this collection of stand-out evening dresses by Monsoon. Just add some bling jewellery and killer heels to complete...

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Topshop One Dress Two Looks

It is all about the long LBD(Little Black Dress) this Spring. Whether you are headed for a big night out, or doing a chilled-out daytime look, here is how to style this Square Neck Ribbed Maxi Dress...

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Chi Chi London Essie Dress

Follow the "Dip It Low" trend with this amazing London Essie Dress by Chi Chi London. If you only buy one dress this new season then make it this gorgeous digitally printed Botanical floral print dip...

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French Connection Encrusted Lace Dress

French Connection's best-selling drinks-to-dawn dress is now available in six pretty scrumptious shades. But which one will you choose... Black, Barley Sugar, Tea Tree, Nocturnal, and Skimming Stone? Stand...

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Coast Behind The Brand

Category : Featured, Interviews

Create your own Coast moment this season in an inspirational dress perfect for any occasion. We caught up with Coast and they were kind enough to answer these questions about their journey so far in the world of fashion.

1) How did Coast first come about?

Coast, part of the Aurora Fashions Group was founded in 1996 and came as a breath of fresh air to many women. Coast understood that there was a constant need to find garments for special events and founded itself on becoming the destination where women were guaranteed to walk out with a perfect outfit.

2) Who are Coast’s target audience?

Our target audience is any woman aged 18 and above who has a special event to dress for! With a broad spectrum of customers, Coast is a brand untied by attitude and occasion rather than age- we create beautiful collections and pride ourselves upon dressing the occasion.

3) Is their a signature Coast style?

The signature Coast style is embodied by elegance, soft femininity and styles that are designed to flatter with a modern appeal. Style, quality and detail can be found in every garment from statement dresses with texture and embellishment to demure cover ups and accessories; each piece we create epitomises this exclusive signature style.

4) Where do you get your inspirations from when designing a new collection?

Our designers are constantly looking at glamorous women for inspiration and are heavily influenced by the stars of the silver screen. Our focus is to create dresses that are memorable and that you can wear to the most important occasions in you life.

5) Which are the stand-out dresses from the new collection?

We have just launched our Christmas Party Collection with gorgeous 5 stand-out dresses: The Perla Sequin dress, the Florissa Maxi, the Florissa dress, the Elita Maxi dress and the Marissa Sequin dress.

6) Finally what three words describe Coast?

Elegant. Confident. Feminine.

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