Olivia Rubin graduated from the world-renowned Central Saint Martins College in London and is now in her seventh season. We caught up with Olivia and she was kind enough to answer these questions about her journey so far in the world of fashion.

1) How did Olivia Rubin first come about?

I entered the national Fashion Fringe competition when I graduated from CSM and I got into the final stages where I met an array of fashion elite-they helped me show at LFW and the brand grew from there. I knew I always wanted to start my own brand and this seemed like an opportunity to seize!

2) Who are Olivia Rubin’s target audience?

The Olivia Rubin customer has definitely evolved over the years. I’d say the women the brand attracts is an independent, confident woman who like to experiment with fashion and is not afraid of colour and print in her wardrobe.

3) Is there a signature Olivia Rubin style?

The brand is about creating a simple yet feminine silhouette for an array of bold and individual prints. Contemporary chic sums up the style perfectly!

4) Where do you get your inspirations from when designing a new collection?

It is a natural process and doesn’t take too much forced thinking. I am always thinking of new ideas and absorbing my surroundings so by the time a new season comes around I have a few key ideas I want to start exploring. Whether it be an image in a magazine, a piece of art or even a stranger in the street inspiration comes from all parts of everyday life.

5) Which are the stand-out dresses from the new collection?

Our dresses are always key for us. From AW11 my personal favourites are the Cheryl-I’m loving the new midi length and the colourful leopard print on a black backdrop makes it a sophisticated cocktail classic. The Nicola is another strong party piece-the contrast in fabric is a strong look and the monochrome print makes it easy option for those customers who may be a bit tamer with their colour palettes.

6) Finally what three words describe Olivia Rubin?

Modern, unique, feminine.

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This season Motel offers unwavering shimmer and dash, so sweep the bleak tones aside with heart pounding, day-to -night garments that tame and embrace the tumultuous day. We caught up with Motel and they were kind enough to answer these questions about their journey so far in the world of fashion.

1) How did Motel first come about?

Inspired by the thrift store culture of California, Motel was created to step away from cookie cutter styles and bring individual, hand crafted items to the UK.

2) Who are Motel’s target audience?

Motel is in the hottest wardrobes across the world, from fashion-forward underground girls to retro vintage-lovers, to girls who are bored of the high street and want something fresh.

3) Is there a signature Motel style?

We are best known for our figure-flaunting dresses in cult prints, but our unique styles have travelled on to amazing crop tops, statement knits and sell-out denim. We attract girls from LA to Australia with our printed swimwear and cut out dresses, in a spectrum of colours every season.

4) Where do you get your inspirations from when designing a new collection?

We go back to our roots and take inspiration from vintage styles and prints, and mixed with current trends and a nod towards high fashion. Our designers travel between Bali and the UK to ensure we have the most unique and sought after pieces.

5) Which are the stand-out dresses from the new collection?

Our big hit, the Ozlem Dress, now comes in new colourways for a seriously hot night look. The cult Jordan jeans also have hot new prints, including new winter florals such as Japanese Cherry. There are also some amazing new leopard prints coming so watch this space…

6) Finally what three words describe Motel?

Unique, Fashion-forward and Eye-catching.

Yuki Tokyo was established in 2007 to create smart and chic womenswear, consisting of simple cuts, asymmetric styles and a unique quirky flair. We caught up with Yuki Tokyo and they were kind enough to answer these questions about their journey so far in the world of fashion.

1) How did Yuki first come about?

Yuki was founded in 2004 by director Karen Hong who took inspiration for the brand from her roots in Korea and Japan.

2) Who are Yuki ‘s target audience?

A Yuki woman is in her 20’s to mid 30’s, she appreciates a quality products at a reasonable price. Her style is classic and chic but with a slight edgyness that sets her apart from the crowd.

3) Is there a signature Yuki style?

Yuki is known for classic cuts with quirky details. Oversized tunics and unusual blouses are Yuki’s signature bestsellers while daywear dresses bring unusual prints and beautiful colours to their ranges.

4) Where do you get your inspirations from when designing a new collection?

Yuki was originally inspired by the Shibuya district in Tokyo where street wear is vibrant and varied. As the brand has grown in London we are inspired more and more by our customers and the vibrancy of London’s own street wear.

5) Which are the stand-out dresses from the new collection?

Yuki’s Back Bow Dress (Beige Pink and Black) has been very successful for the past season, a stunning simple cut the dress is extremely flattering, a feather print and bow detailing bring a touch of cute to an otherwise chic dress.

The Miwa By Yuki Drape Flower Dress is absolutely stunning, a beautiful drape in a floral silk fabric, and the Neapolitan Stripe Dress (in pink and green) is very popular and follows the colour blocking trend.

6) Finally what three words describe Yuki?

Chic, Quirky, Unique

Ella Tino is a women’s boutique specialising in fashion, jewellery, and accessories, stocking branded and independent labels aimed at the fashion forward. We caught up with Ella Tino and they were kind enough to answer these questions about their journey so far in the world of fashion.

1) How did Ella-Tino first come about?

Ella Tino first come about over 10 years ago. Kim Drozario (owner) used to work on the market stalls, already having a few contacts of suppliers etc she then decided she would like to open her own shop. The first shop to open was the South Woodford store. Selling only shoes, they then started to sell accessories and jewellery which sold well and then moved on to clothes. Shortly after the Chingford store followed, as well as one in Collier Row then early this year the Ware shop. It was at the start of this year that it was decided to branch out online too.

2) Who are Ella-Tino ‘s target audience?

Ella Tino’s target audience are young, 16-30 old women, fashion conscious and independent they like to look their best, whether it’s a party dress or casual. They may be students or young professionals.

However our existing customers are a range of ages and lifestyles. Where we sell shoes, clothes and accessories there is something for everyone.

3) Is there a signature Ella-Tino style?

The Ella Tino signature style would probably be something ‘blingy’. We are known for our crystal jewellery, bangles, rings, earrings, even crystal phone cases.

4) Which are the stand-out dresses?

We have many stand out dresses, but every now and then we get one of those ‘Wow’ dresses, recently a navy blue chiffon maxi showed to be very popular. So are party dresses that you could get away with wearing dressed down too.

5) Finally what three words describe Ella-Tino?

FUN, FABULOUS, ESSEX!