IKRUSH Must-Have Skater Dresses

If you have a special occasion to go to this summer then choose one of these must-have skater dresses by IKRUSH. With a range of gorgeous dresses available you will instantly impress your friends in...

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Hybrid SS16 Dresses

The Spring/Summer 16 collection of dresses by Hybrid not only channel a feminine aesthetic but are crafted from luxe, stretch fabrics and flatter the natural curves of your body. Choose from a range...

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Monsoon Late Summer Party Dresses

If you have a late summer party on the horizon then find your statement piece from this collection of stand-out evening dresses by Monsoon. Just add some bling jewellery and killer heels to complete...

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Topshop One Dress Two Looks

It is all about the long LBD(Little Black Dress) this Spring. Whether you are headed for a big night out, or doing a chilled-out daytime look, here is how to style this Square Neck Ribbed Maxi Dress...

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French Connection SS15 Dresses

The Spring/Summer 15 collection of dresses by French Connection offers a range of hand-sketched shift dresses blooming with delicate florals, to beach-to-bar maxi dresses embellished with beads. Choose...

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Jones And Jones AW12 Interview

Category : Featured, Interviews

One of our favourite brands Jones and Jones have just released their new Autumn/Winter 12 collection and we are really excited that they agreed to discuss their new range with us:

What were the inspirations behind the new collection?

We were inspired by a variety of sources for the new collection including the most glamorous of catwalk trends, street fashion influences from London to Paris and a flirty 40s and 50s couture silhouette.

The first colour story of the season invites you to indulge in a warm autumnal colour palette of rich chocolate and delicious café crème in couture lace, swirling ribbons and statement bows. Our fourth season collaboration with Liberty Of London provide stunning seasonal prints in burnt oranges and aubergines to this mix, while on-trend textural florals add to the femininity when layered over soft chiffon pleats and embroidered on black sweetheart bodices.

As darker evenings descend, pearl greys and pure whites are lifted with precious ruby reds in full-skirts and revealing bodycon shifts. Glittering metallics and a mix of sparkling and matt sequins add a luxurious edge to party season perfection. Shimmering embellishments, baroque scalloped hems and provoking plunging backlines revealing just enough skin ensure heads will turn!
Think decadent, directional and daring!

Do you follow a specific catwalk trend(s)?

We take inspiration from catwalk trends to ensure our styles combine an on-trend modern edge with the 40?s and 50?s couture silhouettes we are renowned for.

What are your favourite dresses from the new range?

Though we say so ourselves, the whole collection is absolutely stunning and perfect for party season! The new jones + jones Belle Dress in black floral lace is already a best seller – the whole office is in lust with the daring neckline offset with the femininity of the beautiful lace, combined with the curve-enhancing full skirt. The lipstick red sequins on the new Tamara and Nina dresses are gorgeous while the Poppy Dress in black sequin combines an edgy sequin fitted black bodice with an adorable Peter Pan collar – style with ankle boots and a little attitude! The bodice of the new Laura dresses have delicate matt sequins, adding luxury to this best selling style and the Cafe Creme colour will be the perfect autumnal addition to any wardrobe!

Does the new collection have any surprises?

Definitely! Though you will continue to see our adored signature 40s and 50s couture silhouette, you will also find sophisticated lace shifts and sparkling sequin body cons, ensuring that whichever jones + jones dress you choose, you will attract the right sort of attention this season! Our sourcing of gorgeous high quality fabrics from luxurious embellishments to stunning Liberty prints enable us to combine full-skirted styles with on-trend fabrics leading to statement pieces to treasure!

Be one of the first to shop the new collection by Jones and Jones now.

Fever AW12 Interview

Category : Featured, Interviews

Fever London have just released their stunning new Autumn/Winter 12 collection and were kind enough to discuss their new range with us:

What were the inspirations behind the new collection?

The Collection, New Heritage – Scottish heritage meets English aristocracy, creating a new collection with a noble feel.

City, Madison Avenue – City chic with attitude. Strong masculine prints feature on styles cut to accentuate the female shape.

Easy Living, Loungewear – Soft sensual loungewear and accessories to wrap, drape and warm you this winter.

Occasion, Evening decadence – Opulent elegance and decades of glamour echo through this collection of evening wear.

Do you follow a specific catwalk trend(s)?

We travel the world looking for vintage inspiration and we combine this with the season’s trends that we’ve seen on our travels.

What are your favourite dresses from the new range?

The Madison Peplum Dress, a striking geometric print combined with this season’s hottest shape and the Hurlington Dress, a brightly coloured pheasant print on a skater style dress.

Does the new collection have any surprises?

The AW12 Easy Living Loungewear story is a new line for Fever and this will evolve for Spring Summer 2013 with a retro sports, riviera look.

Be one of the first to shop the new collection by Fever now.

AX Paris AW12 Interview

Category : Featured, Interviews

AX Paris have just released their new Autumn/Winter 12 collection and were kind enough to discuss their new range with us:

What were the inspirations behind the new collection?

The inspiration behind the A/W line is taken from the darker side of fashion, with Gothic luxe and urban chic being a prominent theme throughout the collection. A lot of the ideas came from street trends and styling, but in keeping with the AX Paris aesthetic there is still a softer side with chiffon shirts and blouses with lace detail. We still wanted to keep our key pieces, such as the show-stopping party dresses, but there are also a few edgier styles which make the collection a little more intriguing. We wanted to offer something fresh and exciting, but also something that we know our customers will love.

Do you follow a specific catwalk trend(s)?

We always look to the catwalks for inspiration. We pride ourselves on bringing the key trends from the big designers and making them wearable and affordable. Belstaff and Givenchy provided the urban/Gothic themes and even a touch of punk came from Jean Paul Gautier, with our leather biker jackets. Our blouses have a more masculine edge, taken from Miu Miu, but stay pretty with sequined collars and drop back hems. In keeping with the femininity of AX Paris’ style we have a peplum to suit every silhouette, something that was seen on nearly every catwalk this season.

What are your favourite dresses from the new range?

Leather Look Skater Dress is one of our more edgy dresses.

Strapless Peplum Dress in Champagne has a real classic look.

We knew our customers would love the Sequin Top Cut-Out Dress.

And the Sequin Kick Out Dress is the perfect statement dress for any party or event this season.

Does the new collection have any surprises?

The printed Gothic tees and vests are a jump towards the edgier kind of styles that we have tried to incorporate this season. We think they will be very popular!

Be one of the first to shop the new collection by AX Paris now.

boohoo SS12 Interview

Category : Interviews

boohoo offers the very latest styles in clothing and accessories for women that love keeping their look on-trend and affordable. They have just released their new Spring/Summer 12 collection and were kind enough to discuss their new range with us:

What were the inspirations behind the new collection?

For our forthcoming collection ‘Sportsluxe’, we have taken inspiration from the Olympics which is more prevalent than ever in the UK market as it is being hosted this year in London. From the eighties and nineties when fashion originally merged with sportswear, we’ve moved away from the head to toe athletic wear, and instead taken details and fabrics and injected them into a fresh collection for Spring. Mesh paneling, drawstring detailing, and brightly coloured silky nylons compose the collection of dip hem dresses, crop tops vests and shorts, layered with leggings, t-shirts and blazers creating a young, smart casual look.

Do you follow the catwalk trends set by the big fashion houses?

Every season we look to the catwalks for direction, and aim to emulate the trends for the boohoo customer. For ‘Sportsluxe’ we paid particular attention to collections by Versus, Victoria Beckham, Isabel Marant and BCBG Maxmara for key pieces such as sports shorts, numbered vests and cagoules.

What are your favourite dresses from the new range?

Here at boohoo, we love to treat ourselves to a dress or two. Our firm favourite has to be the skater dress which we reinvent for each season in all colours and add details such as contrasting collars or season relevant prints including aztec designs and polka dots. For Spring/Summer the maxi dress has become very popular amongst the boohoo team, as has the midi bodycon dress.

Do you have a celebrity following?

Boohoo.com has had a strong celebrity following from day one. Soap stars from popular soaps such as Coronation Street and Emmerdale are often spotted out and about wearing the latest pieces from boohoo’s fashion forward collections. Michelle Keegan is a regular in boohoo and is often seen sporting the latest on trend pieces boohoo has to offer. Alesha Dixon is another fan and has been seen head to toe in boohoo evening wear. Having such a strong relationship with the world of celebrity means Boohoo HQ is a popular place for celebs to come and visit. More recently we have enjoyed having reality stars of The Only Way Is Essex, Chloe Sims and Frankie Essex as well as X Factor celeb, Cher Lloyd visit the office and tell us their favourite boohoo pieces. However as much as celebs love boohoo, we love them just as much. As such we create weekly ‘celebrity get the look for less’ outfits so that you can emulate your favourite star’s style at the click of a button!

And finally, when is the new collection released?

You can already buy from our ‘Sportsluxe’ collection at boohoo but if you need a bit of inspiration from our style team, check out our other latest trends such as Retro Glamour, Perfect Prints or Candy Girl. Plus, we also launch a new collection every week and add up to 100 new products everyday to our website for those who love to wear the latest trends.

Be one of the first to shop the new collection by boohoo now.

Jones & Jones SS12 Interview

Category : Featured, Interviews

Jones & Jones is a feminine and sexy fashion brand inspired by the 40’s and 50’s jet set with its own quirky, modern twist. They have just released their new Spring/Summer 12 collection and were kind enough to discuss their new range with us:

What were the inspirations behind the new collection?

We are inspired by a variety of sources each season and our S/S 2012 collection combines street fashion influences from London to the Cote D’Azur, with the most glamorous of catwalk trends and 40’s and 50’s couture silhouettes. The first of the prominent stories for the season seeks a sophisticated audience. Inspired by the French Riviera it combines seductive and oh-so-chic sparkling peaches and creams, nudes and cappuccinos interspersed with perfect little black dresses in soft pleats and chiffon.

The second story blends an ice cream colour palette of blush pink, lavender, lemon and Anis green with ginghams, bows and lavish layering. From gorgeous cut-out shift dresses to high waist buttoned shorts and with the third season collaboration with Liberty of London adding statement florals into the high summer mix, you can almost smell the perfume of the fresh flowers and feel the light sea breeze!

Do you follow the catwalk trends set by the big fashion houses?

We take inspiration from catwalk trends to ensure our styles combine an on-trend modern edge with the 40’s and 50’s silhouettes we are renowned for. We have also noticed them taking inspiration from us too, but we’re not one to name name’s!

What are your favourite dresses from the new range?

Although we’re obviously abit bias, we can honestly say the whole collection is full of had-to-have dresses! The Poppy dresses are gorgeous for the Spring and, as collars look set to stay on-trend for A/W 2012 as well, it’s the perfect transitional style to keep you looking feminine, edgy and oh-so-sweet! The new Florence Dress, which will be arriving onto the website within the next few weeks, is the perfect summer dress combining a deep ‘v’ neckline and back with stunning petals swirling down from the hips to the hem and the excitement about the Tamara Dress speaks for itself!

Do you have a celebrity following?

We are very honoured to be adored by many celebrities and have an especially close following from X Factor stars including the amazing Little Mix and Amelia Lily! From stunning presenters such as Jameela Jamil and Alesha Dixon to actresses Michelle Keegan and Gemma Merna, from TOWIE to MIC, singers and dancers we love to see celebrities in our statement dresses! Joy Williams from the band The Civil Wars and actress, singer and dancer Ariana Grande are both huge jones + jones fans in the US too!

And finally, when is the new collection released?

The new S/S 2012 collection has started to arrive onto our website already and new styles will continue to arrive up until July so there will be plenty of stunning dresses to choose from!

Be one of the first to shop the new collection by Jones & Jones now.