IKRUSH Must-Have Skater Dresses

If you have a special occasion to go to this summer then choose one of these must-have skater dresses by IKRUSH. With a range of gorgeous dresses available you will instantly impress your friends in...

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Monsoon Late Summer Party Dresses

If you have a late summer party on the horizon then find your statement piece from this collection of stand-out evening dresses by Monsoon. Just add some bling jewellery and killer heels to complete...

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Topshop One Dress Two Looks

It is all about the long LBD(Little Black Dress) this Spring. Whether you are headed for a big night out, or doing a chilled-out daytime look, here is how to style this Square Neck Ribbed Maxi Dress...

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Chi Chi London Essie Dress

Follow the "Dip It Low" trend with this amazing London Essie Dress by Chi Chi London. If you only buy one dress this new season then make it this gorgeous digitally printed Botanical floral print dip...

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French Connection Encrusted Lace Dress

French Connection's best-selling drinks-to-dawn dress is now available in six pretty scrumptious shades. But which one will you choose... Black, Barley Sugar, Tea Tree, Nocturnal, and Skimming Stone? Stand...

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AX Paris AW12 Interview

Category : Featured, Interviews

AX Paris have just released their new Autumn/Winter 12 collection and were kind enough to discuss their new range with us:

What were the inspirations behind the new collection?

The inspiration behind the A/W line is taken from the darker side of fashion, with Gothic luxe and urban chic being a prominent theme throughout the collection. A lot of the ideas came from street trends and styling, but in keeping with the AX Paris aesthetic there is still a softer side with chiffon shirts and blouses with lace detail. We still wanted to keep our key pieces, such as the show-stopping party dresses, but there are also a few edgier styles which make the collection a little more intriguing. We wanted to offer something fresh and exciting, but also something that we know our customers will love.

Do you follow a specific catwalk trend(s)?

We always look to the catwalks for inspiration. We pride ourselves on bringing the key trends from the big designers and making them wearable and affordable. Belstaff and Givenchy provided the urban/Gothic themes and even a touch of punk came from Jean Paul Gautier, with our leather biker jackets. Our blouses have a more masculine edge, taken from Miu Miu, but stay pretty with sequined collars and drop back hems. In keeping with the femininity of AX Paris’ style we have a peplum to suit every silhouette, something that was seen on nearly every catwalk this season.

What are your favourite dresses from the new range?

Leather Look Skater Dress is one of our more edgy dresses.

Strapless Peplum Dress in Champagne has a real classic look.

We knew our customers would love the Sequin Top Cut-Out Dress.

And the Sequin Kick Out Dress is the perfect statement dress for any party or event this season.

Does the new collection have any surprises?

The printed Gothic tees and vests are a jump towards the edgier kind of styles that we have tried to incorporate this season. We think they will be very popular!

Be one of the first to shop the new collection by AX Paris now.

LOVE Summer Night Statement Dresses

Category : Casual Dresses, Featured

Make a bold summer night statement with one of these must-have floral dresses by Topshop concessions brand LOVE(InLoveWithFashion). Offering the latest styles and worn by many of the UK celebrities including the TOWIE girls and Girls Aloud, LOVE is a brand on many peoples most wanted list. Featured here are some of their hottest and best selling dresses!

LOVE Floral Stripe Shift Dress. A fantastic stripe floral dress which will make a bold statement.

LOVE Olivia Print Key Hole Back Dress. Classic floral dress with a chic key hole design in the back.

LOVE Gallus Print Chiffon Pleat Neck Asymmetrical Midi Dress. A stunning Asymmetrical Midi Dress with statement floral print.

Shop the full range of summer dresses by LOVE now.

Kelly Brook Dress Collection

Category : Fashion News, Featured

We are really excited to announce that Kelly Brook has just released her first collection of amazing 1950’s inspired dresses which is now live at New Look!

Designed for girls aged from 15 to 35, who like to feel young, fresh and flirty, all the fabrics, cuts and every little detail has been picked by Kelly.

Kelly Brook White Floral Bow Shoulder Dress. Feminine and floral this darling dress comes in white with coral and purple inky florals.

Kelly Brook Black Spot Bodycon Dress. Stunning bodycon dress featuring all over spot print and button up detailing along the front. Wear with high heels for a retro 50s inspired look.

Kelly Brook Bardot Scenic Print Dress. 50s style dress featuring off the shoulder design and all over scenic style print. Wear with this season hottest wedges for a feminine 50s influenced style.

Be one of the first to see the new collection by Kelly Brook.

Amy Childs Dress Collection

Category : Fashion News, Featured

Former TOWIE girl and Celebrity Big Brother star, Amy Childs has just released a stunning new collection of dresses. The new range is stylish, feminine, pretty and suits all ages. The Pencil Dresses are divine and such great quality as well as fully lined and the Lace dresses are absolutely stunning.

Amy Childs Bridgette Stretch Pleated Detail Fitted Red Pencil Dress. This Amy Childs Bridgette Dress is a chic versatile designer pencil dress smart enough for the office but chic enough for evenings. A sleek fitted silhouette and flattering pleated detail take Amy Childs uptown-chic dress into must-have territory.

Amy Childs Marilyn White Stretch Belted Skater Dress. This Amy Childs Marilyn Dress is a fabulous dress that ensures a beautifully feminine finish. Fitted across the bust and flared from the waist, this flattering style is a fashion forward feminine choice perfect for any occasion. Keep the focus on the striking fit by accessorising simply with classic pumps and a box clutch.

Amy Childs Lacey Long Sleeve Grey Bodycon Lace Midi Dress. This Amy Childs Lacey Dress is a divine dress perfect for spring soirees. A standout dress from the new collection, this delicate grey stretch lace midi style is guaranteed to add some elegant glamour to your evening wear wardrobe.

Shop the new Amy Childs dress collection now.

Forever Unique Prom Collection

Category : Featured, Prom Dresses

Steal the spotlight on your special night in a beautiful Spring/Summer 12 Forever Unique prom dress. Choose one of these amazing dresses and be the envy of all your friends and the belle of the ball.

Forever Unique Alisha Prom Dress. Lime and Fuchsia prom dress with sweetheart neckline, rose printed bust, lime waistband and pink and lime layered net skirt. This Forever Unique dress is fully lined, has bust cups, wired hem, detachable straps, concealed centre back zip and lace up fastening.

Forever Unique Dottie Prom Dress. Fuchsia and Black strapless prom dress with 3D Fuchsia and black piped bow with black jewels to bodice, black gathered waistband and black and white polka dot skirt. This Forever Unique dress is fully lined, has bust cup, detachable straps, concealed side zip, contrast colour lace up back and additional shawl.

Forever Unique Deana Prom Dress. Animal print prom dress with sweetheart mixed bead and sequin bust, purple satin waistband with multicoloured jewel embellishment to front, coral and purple layered tulle net skirt and open back detail with hook and eye fastening. This Forever Unique dress is fully lines, has boned bodice, bust cups, wired hem and invisible zip fastening to back.

Be the first to see the new prom collection by Forever Unique now.