Appealing to a younger audience Paprika offers a playful sexy style of womens clothing and dresses at great value for money, and they have kindly agreed to be featured in our series of Behind The Brand interviews.

1. What makes your brand stand-out from your competitors?

Paprika stands out from it’s competitors as makes celebrity and on-trend fashion affordable and available to everyone. From everyday pieces to key party dresses, they price point means there is something for everyone!

2. Where do you get your inspiration from when creating a new collection?

Our inspiration is driven from catwalk trends and celebrity fashion. Our collections allow us to bring a bit of the red carpet to the high street.

3. Which do you think is your stand-out dress of the current collection?

Our stand out dress at the minute is our pleated chiffon dress.  The belted waist and pleated detail make it right on trend and perfect for a day to night look.

4. Are you excited about the new SS11 collection?

We have been so excited about the new SS11 collection. With new lines added every week, there is something for everyone! Our key trends this season are tribal, folk and floral and colour blocking as well as stunning party dresses.

Visit Paprika now.