Chi Chi London Essie Dress

Follow the "Dip It Low" trend with this amazing London Essie Dress by Chi Chi London. If you only buy one dress this new season then make it this gorgeous digitally printed Botanical floral print dip...

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French Connection Encrusted Lace Dress

French Connection's best-selling drinks-to-dawn dress is now available in six pretty scrumptious shades. But which one will you choose... Black, Barley Sugar, Tea Tree, Nocturnal, and Skimming Stone? Stand...

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Forever Unique AW14 Collection

Forever Unique has just released their lust-worthy and lavish Autumn/Winter 14 collection. Think opulent prints mixed with classic shapes. Picture a palette of rich plums, sultry violets and mink,...

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Motel Monorose Pink Dresses

Be charmed by the new Spring/Summer 14 collection of pretty prints by vintage and edgy brand Motel. Bold colour pop roses, ethereal gothic churches and illustrative icy blue florals adorn slim-line jumpsuits,...

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AX Paris Lace Dresses

Get the House of Holland catwalk inspired look with either the Long Sleeve Lace Midi Dress or One Shoulder Fitted Lace Dress by AX Paris. Available in purple or aubergine shades which are trending this...

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Behind The Brand – Paprika

Category : Featured, Interviews

Appealing to a younger audience Paprika offers a playful sexy style of womens clothing and dresses at great value for money, and they have kindly agreed to be featured in our series of Behind The Brand interviews.

1. What makes your brand stand-out from your competitors?

Paprika stands out from it’s competitors as makes celebrity and on-trend fashion affordable and available to everyone. From everyday pieces to key party dresses, they price point means there is something for everyone!

2. Where do you get your inspiration from when creating a new collection?

Our inspiration is driven from catwalk trends and celebrity fashion. Our collections allow us to bring a bit of the red carpet to the high street.

3. Which do you think is your stand-out dress of the current collection?

Our stand out dress at the minute is our pleated chiffon dress.  The belted waist and pleated detail make it right on trend and perfect for a day to night look.

4. Are you excited about the new SS11 collection?

We have been so excited about the new SS11 collection. With new lines added every week, there is something for everyone! Our key trends this season are tribal, folk and floral and colour blocking as well as stunning party dresses.

Visit Paprika now.

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