IKRUSH Must-Have Skater Dresses

If you have a special occasion to go to this summer then choose one of these must-have skater dresses by IKRUSH. With a range of gorgeous dresses available you will instantly impress your friends in...

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Hybrid SS16 Dresses

The Spring/Summer 16 collection of dresses by Hybrid not only channel a feminine aesthetic but are crafted from luxe, stretch fabrics and flatter the natural curves of your body. Choose from a range...

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Monsoon Late Summer Party Dresses

If you have a late summer party on the horizon then find your statement piece from this collection of stand-out evening dresses by Monsoon. Just add some bling jewellery and killer heels to complete...

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Topshop One Dress Two Looks

It is all about the long LBD(Little Black Dress) this Spring. Whether you are headed for a big night out, or doing a chilled-out daytime look, here is how to style this Square Neck Ribbed Maxi Dress...

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French Connection SS15 Dresses

The Spring/Summer 15 collection of dresses by French Connection offers a range of hand-sketched shift dresses blooming with delicate florals, to beach-to-bar maxi dresses embellished with beads. Choose...

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Behind The Brand – Paprika

Category : Featured, Interviews

Appealing to a younger audience Paprika offers a playful sexy style of womens clothing and dresses at great value for money, and they have kindly agreed to be featured in our series of Behind The Brand interviews.

1. What makes your brand stand-out from your competitors?

Paprika stands out from it’s competitors as makes celebrity and on-trend fashion affordable and available to everyone. From everyday pieces to key party dresses, they price point means there is something for everyone!

2. Where do you get your inspiration from when creating a new collection?

Our inspiration is driven from catwalk trends and celebrity fashion. Our collections allow us to bring a bit of the red carpet to the high street.

3. Which do you think is your stand-out dress of the current collection?

Our stand out dress at the minute is our pleated chiffon dress.  The belted waist and pleated detail make it right on trend and perfect for a day to night look.

4. Are you excited about the new SS11 collection?

We have been so excited about the new SS11 collection. With new lines added every week, there is something for everyone! Our key trends this season are tribal, folk and floral and colour blocking as well as stunning party dresses.

Visit Paprika now.

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