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Behind The Brand Ella Tino

Category : Interviews

Ella Tino is a women’s boutique specialising in fashion, jewellery, and accessories, stocking branded and independent labels aimed at the fashion forward. We caught up with Ella Tino and they were kind enough to answer these questions about their journey so far in the world of fashion.

1) How did Ella-Tino first come about?

Ella Tino first come about over 10 years ago. Kim Drozario (owner) used to work on the market stalls, already having a few contacts of suppliers etc she then decided she would like to open her own shop. The first shop to open was the South Woodford store. Selling only shoes, they then started to sell accessories and jewellery which sold well and then moved on to clothes. Shortly after the Chingford store followed, as well as one in Collier Row then early this year the Ware shop. It was at the start of this year that it was decided to branch out online too.

2) Who are Ella-Tino ‘s target audience?

Ella Tino’s target audience are young, 16-30 old women, fashion conscious and independent they like to look their best, whether it’s a party dress or casual. They may be students or young professionals.

However our existing customers are a range of ages and lifestyles. Where we sell shoes, clothes and accessories there is something for everyone.

3) Is there a signature Ella-Tino style?

The Ella Tino signature style would probably be something ‘blingy’. We are known for our crystal jewellery, bangles, rings, earrings, even crystal phone cases.

4) Which are the stand-out dresses?

We have many stand out dresses, but every now and then we get one of those ‘Wow’ dresses, recently a navy blue chiffon maxi showed to be very popular. So are party dresses that you could get away with wearing dressed down too.

5) Finally what three words describe Ella-Tino?

FUN, FABULOUS, ESSEX!

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