IKRUSH Must-Have Skater Dresses

If you have a special occasion to go to this summer then choose one of these must-have skater dresses by IKRUSH. With a range of gorgeous dresses available you will instantly impress your friends in...

Read more

Monsoon Late Summer Party Dresses

If you have a late summer party on the horizon then find your statement piece from this collection of stand-out evening dresses by Monsoon. Just add some bling jewellery and killer heels to complete...

Read more

Topshop One Dress Two Looks

It is all about the long LBD(Little Black Dress) this Spring. Whether you are headed for a big night out, or doing a chilled-out daytime look, here is how to style this Square Neck Ribbed Maxi Dress...

Read more

Chi Chi London Essie Dress

Follow the "Dip It Low" trend with this amazing London Essie Dress by Chi Chi London. If you only buy one dress this new season then make it this gorgeous digitally printed Botanical floral print dip...

Read more

French Connection Encrusted Lace Dress

French Connection's best-selling drinks-to-dawn dress is now available in six pretty scrumptious shades. But which one will you choose... Black, Barley Sugar, Tea Tree, Nocturnal, and Skimming Stone? Stand...

Read more

Behind The Brand – boohoo

Category : Featured, Interviews


boohoo is well known for their catwalk inspired women’s fashions, and great value pieces, and they have kindly agreed to be featured in our series of Behind The Brand interviews.

1. What makes your brand stand-out from your competitors?

The fact we have a very high turnover of product means there’s around 300 new styles on the site per week, giving us a competitive edge for newness in the current market trend for ‘fast fashion’. It also means we’re able to launch more trend collections to inspire the customer.

2. Where do you get your inspiration from when creating a new collection?

The boohoo design team compile seasonal catwalk reports from the latest runways and take inspiration from the most popular looks. They then filter these looks into more watered down designs / collections suitable and accessible for the boohoo customer.

Boohoo Natalie Pleat Front City Shorts

3. Which do you think is your stand-out piece of the current collection?

A key piece is the Natalie shorts from the future attitudes collections – they’re a loosely tailored style, really versatile and a key pieces for a spring/summer wardrobe.

4. Are you excited about 2011 and the new SS11 collection?

A break from the darker mood of winter and a return to pastel colours and brighter hues. Also, the launch of a fully branded swimwear collection and an updated product portfolio for the premium collection boohoo pink.

Visit boohoo now.

Shop Now

Comments are closed.